REVIEWING SEO - Search Engine Optimisation
After todays lecture with Dan Morgan I am starting to come around to the idea of coding my website! Finally, after 2 years!
The use of SEO and how you can enable people to view your website through a series of links! Using this to build up your ranking along the website hierarchy.
One thing Mark has asked me is to think about how I am going to be able to get my website noticed, and Dan has helped me think about how I am going to do so..
It is alll about Keywords, the more keywords are in your website the higher ranking it will receive. You could use different techniques, such as the blakc and white hat trick. With the blackhat, you trick google into “stuffing” keywords in the background, filling it with hundreds of keywords. Then there is Whitehat, it optimises your website to get a higher ranking. You can also include incoming links and content…this helps you to get in touch with other contacts too!
You would need to buy a domain name, a good site to use would be 123REG, in your URL name, you would include keywords, so for myself I would include Lauren Hogan, Graphic Design, Editorial, Based in Liverpool. Also, the homepage is always referred to as the index page!
For your webpage title make sure KEYWORDS are used. ” a visual diary showing the artwork, ideas and reviews of lauren hogan.” The amount of keywords used on my website will increase my visual ranking.
JPG is Joint Photographic Experts.
creating a .jpg you must remember the granny rule.
mygranny.jpg = 8 spaces before.
When downloading online there are three different ways, through Dial - up, this is where the website blocks information and it slowly funnels through the system.. there is also broadband and also T1. On average people spend 3 seconds viewing a website before moving on.
If you have enough keywords you will be placed in the natural results on Google, if you use PPC this is where you pay to be put onto google to display your website. When you put your website live, Google will send spiders out to index. You should submit your website to google and add your URL.
Another way is through DMOZ which is a human generated link, and also Iwebtools, this is a backlink checker this is where you can use someone else’s website to harvest links for yourself. Once you have your website there will be a ranking, and it will be 0. It ranges to 10.
After this mornings session, I have realised maybe with a little bit of time, I should take more efffort to understand web and it really isnt as complicated as I had previously thought so.
Well done Dan!